We understand our
customers through their
unique behavior

Jenny is a typical SEG customer, but we know more about her unique behavior because of the data we have from our rewards program. We know where, when and how Jenny shops.

We also know what marketing and channels she responds to and the types of content and offers she values most.

From this data we can start to build a profile for Jenny and tailor a personalized, connected and relevant customer experience for her. We can learn from her interactions and understand and anticipate her needs and of those customers like her.